Routine Vitamins aimed to position itself as a modern, accessible supplement brand — designed for everyday use while maintaining credibility and clarity. The challenge was to create a brand that stands out on shelf and in digital environments, without losing the trust and structure expected within the category. The opportunity was to build a system that combines bold visual expression with clear communication — making the product both noticeable and easy to understand.

We developed a brand identity and packaging system designed for visibility, clarity, and scalability. The identity uses strong colour and typographic contrast to create immediate recognition. The packaging system is structured for consistency across variants, allowing flexibility while maintaining a unified appearance. Art direction and imagery extend the brand into a tactile and human context — reinforcing accessibility and product relevance.

A distinctive supplement brand with strong shelf presence and a clear, scalable system — designed to stand out while maintaining trust and usability.